Sacramento SPCA

Their Vision

The Sacramento SPCA is committed to saving lives and finding new homes for the greatest number of animals by providing medical care, working on behavior and training, developing partnerships within the community and with rescue groups, hosting adoption events, maintaining a strong foster program, providing free services to seniors to keep their pets, operating a low-cost spay/neuter clinic, as well as, on-site low-cost wellness and vaccine clinics.

When the SPCA recognized a great need to reduce the number of unwanted animals in shelters and reduce barriers to quality, affordable veterinary care, they turned to NGA to guide the planning and implementation of a capital campaign feasibility study to explore the possibility of establishing a new Animal Health and Wellness Center.

Our Strategy

A capital campaign feasibility study was conducted to gauge community interest in, and support of, the SPCA’s vision for the new Center. Following the completion of the study, recommendations were made to help the organization deepen engagement of its volunteers and donors, fundraise more effectively, and identify the priorities and initiatives most important to the community and to the animals in need. The Board of Directors fully committed to the process and successfully implemented best practices in cultivation, solicitation, stewardship, and board development to significantly strengthen the organization. The SPCA’s staff and volunteer leadership, with continued guidance from NGA, focused on ways to connect to the generosity of the community, including the launch and successful completion of a major gifts fundraising initiative to expand their animal hospital and increase capacity for spay and neuter services.

Success Together

The Sacramento SPCA successfully completed, during a pandemic year, a $2.25 million Spay and Neuter Enhancement Major Gifts Campaign. Through our partnership, the SPCA fearlessly navigated a community-wide fundraising effort that resulted in the newly constructed Zoe K. McCrea Animal Health Center. After surpassing their phase one fundraising goal in late 2020, the new Health Center opened to the public in January 2021.


“NGA, through their process-driven feasibility study, accurately identified the amount of funds that could be raised in our community for our hospital project. Further, their processes and guidance narrowed our organization's focus on what was most meaningful and important to our community and our donors. Finally, NGA was instrumental in guiding our Board of Directors in fundraising best practices and resulting board member accountability. We are grateful for our partnership with NGA.”

- Susan Gray, Campaign Chair and Past Board President, Sacramento SPCA

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